Tiger Pistol
Power to the shrimp!! When brand and social accelerator Tiger Pistol came to us they wanted to upgrade their brand to represent the cutting edge technology that they were known for with such companies as Coca Cola and Coldwell banker. We loved the challenge and through workshops and creative strategy, built a beautiful brand.
Power to the shrimp!!
Goal
Refresh Tiger Pistol’s brand positioning and ID
Tactics
Conducted brand workshop.
Built brand positioning including mission statement, elevator pitch and brand pillars
Refreshed all creative including log, brand ID, social, demand gen and website
Outcome
Beautiful brand ID that up-leveled Tiger Pistol’s brand and allowed them to stand out from their competition
Tiger Pistol's core values were also updated to bring further clarity to the principles of the company and guidance for achieving goals and fulfilling the corporate vision.
Collaborate; to produce exceptional outcomes, where the sum is greater than the parts.
Communicate; with full transparency, truthfulness, and respect.
Be Passionate; in all that we do, supporting our clients, innovating our offerings, growing our business, developing our team members, and bettering our communities.
Be Bold; without the fear of failure limiting your vision or holding back advancement.
Be Accountable; to yourself, your team members, and clients -- even when no one is watching.
Be Empathetic; to the wants, needs and viewpoints of others.
Before
"We are incredibly proud of our company history, heritage, and past accomplishments, but as we have evolved and grown the business, it became evident that our brand identity had not kept up. It was therefore critical that we elevate the brand to better align with who we are today and where we are headed in the future," said Paul Elliott, Tiger Pistol CEO. "We believe our new identity achieves the perfect balance of respecting our past, while focusing on the future."
The logo symbol represents the claw of the namesake Tiger Pistol shrimp, one of the most dynamic creatures on Earth, and the bold, all-caps typeface connotes the ideas of power and confidence.
After
The new visual identity uses analogous colors in the core gradient to represent a harmony in collaboration. The vibrant Electric Violet color constitutes confidence and creativity, while the lighter, Tiger Pistol blue is an approachable color and remains connected to the brand's history. Lastly, the ocean-like color, Aquamarine (Latin for water), not only represents the Tiger Pistol Shrimp habitat, but also a sense of clarity.
