Mojo Vision
When the good people at Mojo told us they were building the first smart contact lens with a built-in display that gives you timely information in real-world context, we were astounded and knew they would be a great partner to work with. We began with a brand and voice workshop and rolled it out to all areas of marketing with a focus on content, social media, web site and events strategies. The results were eye opening.
Seeing The Big Picture
Goal
Successfully execute a 360 launch of company brand and maintain drumbeat campaigns
Tactics
Conducted tone workshop.
Collaborated on all points of marketing plan.
Built marketing team of vendors for launch.
Provided assets for every area of launch including copy, website, photography, video, PR and events.
Increased following on social media by 200%
Successfully launched campaigns that resulted in further funding
Outcome
Multiple press mentions
Successful 51 million + series B-1
How do you translate what another person sees? We worked with Mojo’s talented engineers to present a true version of what a user sees while wearing the lens.
The media embraced the vision with hundreds of press mentions.
