Adobe
Creativity is in Adobe’s DNA. When the technology meets art company needed us to produce over 40 gifs to show off the power of their software tools we were beyond excited – we use this stuff every day!!!
Adobe: Learn & Earn
Goal
Produce over 40 GIFs for demand generation emails that show off the power of a wide variety of Adobe products working together
Tactics
Producer/Director and client team interact to develop content goals and creative approach
Story boarded and created concepts
Executed sequences and designs additional elements
Manipulated pace and timing, added motion, and animated text
Redesigned layouts for multiple format aspect ratios, per varied social specs
Outcome
50% open rate on all DMs containing GIFs
We had 15 seconds to tell a story. Working with Adobe’s amazing product managers we created intriguing gifs that not only showed off the power of Adobe apps but lead the viewer on a beautiful journey.
Creatives are a unique bunch and can sus out non-authentic messaging very quickly. Being creatives ourselves we knew who we were talking to and came up with credible creative that would resonate
